Zile City Of Turkey for They have also experienced much cross-fertilization from other thinkers. Like political theories, memes often achieve their greatest influence not through faithful reproduction but through their capacity to stimulate adaptation and innovation. Indeed, a meme is perhaps most alive not when it is permanently etched in stone but when it serves as a parent or partner to the birth of new memes. A meme is simply a general case of what we have called a more. Whereas memes refer to any cultural transmission (including, say, technical inventions, artistic styles, and clothing fashions), mores refer more specifically to those concepts, conventions, principles, rules, and understandings that structure social order and political life. With this in mind, we might observe one final parallel between the biological and the cultural building blocks of life. Genes, like mores, influence but do not dictate how we think and act. Zile City Of Turkey 2016.