This is not related to advertising. The strategic component of the campaigns plays a more important role. It is greed’ that is more focused on, the feeling of a better living being overlooked. This is what brings mistrust to the picture.
In an environment with mistrust, the consumer is unmanageable.
In our prosperous society, mistrust has been spreading for a couple of years. It is related to little growth rather than low conjuncture. It probably has structural reasons, too. The majority of society seems to bc affected by die decrease in our economy. The feeling of mistrust has affected all the classes, although the property income relationship between the classes has a quite different structure. The fact that even the rich do not feel secure is not going to change anything.
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