Travel agency hawaii on According to aggressive marketing theorists, special arrangements, exclusive rights, and trade agreements are proven to be more efficient methods. Consumer behavior studies have proven that many people just choose what is easily within reach, without much questioning. They naturally rely on store managers' judgments to do the right pre-selection of products that are offered, no matter on what real grounds these choices are effectively based and made. History of marketing.
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Strategies for reaching new customers are even depicted in the Bible, but the systematic study of marketing is quite recent in universities and business schools. According to Morgen Witzel, the author of an 8-volume reference on marketing, It was only in the early 20th century that marketing began to emerge as a coherent business discipline. Many theoretical reflections about the constant need to reach newer markets were written in the 19th century by Karl MARX and Adam SMITH.
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