Tehran Map Tourist Attractions on Clearly, success in the franchise business carries its own risks: As a franchisee, one carries all the positive and negative aspects of the parent corporation. BIBLIOGRAPHY. Peter M. Birkeland, Franchising Dreams: The Lure of Entrepreneurship in America (University of Chicago Press, 2002); Douglas Kellner, Douglas, McDonaldization Revisited, Critical Essays on Consumer Culture (Praeger Press, 1998); McDonald’s Corporation, McDonald’s Summary Annual Report 2002 (2003); Marion Nestle, Food Politics: How the Food Industry Influences Nutrition and Health (University of California Press, 2002); Thomas J. Peters and Robert H. Waterman, Jr., In search of excellence: Lessons from America’s Best-Run Companies (Warner Books Inc. Tehran Map Tourist Attractions 2016.
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