Stella McCartney cool designerwear London

30 Bruton Street, W1 020 7518 3100 Open 10-6 Mon-Sat to 7pm Thu A spacious Mayfair townhouse is a suitably glamorous setting for McCartney’s figure-skimming dresses, slim-fitting suits and separates in seductive fabrics. The non-leather shoes are displayed in a parlour decorated with wallpaper created by the designer herself. Vegetarian footwear has never been so sexy. Selfridges department store heave 400 Oxford Street, W1 0870 837 7377 Open 10-8 Mon-Fri, 9:30-8 Sat, 12-6 Sun Look out, Harrods; watch your back, Harvey Nicks, because Selfridges is a serious contender for London’s best department store. Constantly introducing new labels and innovations, the Oxford Street giant can truly be said to have all the bases covered. Whether you’re looking for the latest bestseller, a new iBook or a vintage frock, you’re likely to find it in this retail universe. The fashion department embraces almost every high street brand as well as emerging design talent. The cosmetics hall on the ground floor takes in the big names and cult imports from Europe and the US, while a branch of modern holistic chemist Farmacia offers organic options on the fifth. The food hall features cuisine from around the globe; the shoe department has been revamped with glamorous mini salons of exclusive labels Jimmy Choo see also pjj and YSL; there’s an Agent Provocateur outpost see also p67 in the massive lingerie section; and the expanded sports department includes must-have surfing and skateboard labels. The slick Superbrands section has also created a buzz. Accessed through a red resin tunnel, it consists of eight hot designers, including Stella McCartney, Alexander McQueen and Balenciaga, grouped around a branch of sumptuous, souk-style Moroccan restaurant Momo see also p34, which provides respite from traipsing round the store’s six massive floors.

Stella McCartney cool designerwear London Photo Gallery

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