Singapore for Ogden further highlights these issues in a review of forty-seven empirical papers that tested the social cognition models outlined in this chapter. She concludes that while social cognition models offered useful tools to guide research, and that research had provided evidence of many of the model components explaining and predicting health behaviour, many findings did not in fact support the theoretically predicted associations. She suggests that part of the problem’ is that the components of such models are generally assessed using self-completed questionnaires, which may in themselves create beliefs about the behaviour concerned. For when they form the motivational intention I intend to exercise’, many others do not and therefore the encouragement of the formation of IIs offers a fruitful avenue for health education and intervention see Chapter Generally, goal attainment is influenced by the value placed on the likely outcome; by the belief that the goal is attainable through the person’s actions, i.e. self-efficacy; and by the receipt of feedback on progress made particularly important where long-term goals, such as weight loss, are involved Locke and Latham It is becoming clear that models of health behaviour change need to address personal goals more effectively. continued example, a questionnaire with items addressing perceived susceptibility to a particular illness may increase awareness of an issue or may cause the individual to reflect upon their own behaviour and change their belief structure. Singapore 2016.