Rough guide to for Especially, freeing of prices balanced short-term supply and demand. Long lines and frustratingly high costs of search for almost all goods and services (both for consumers and for firms) characteristic of the Soviet era have completely become things of the past. Affluent citizens of big cities enjoy the degree of consumption choice they could not even dream of 10 years ago. Those less fortunate do not have the luxury of even standing in line in hope of a subsistence ration. On the macroeconomic side, direct subsidies from the government (and/or the central bank) to firms have been abolished, and the government tries to keep its budget deficit and the creation of money supply under control. Most managers of privatized firms now realize that they can no longer rely on the government to help them get over any difficulties that their firms might run into. There is definitely much more attention paid to costs and quality of supplies and to marketing. Rough guide to 2016.