Korgan for A good example might be the coining of a new word that quickly becomes popular. Technological media (e.g., radio, television, newspapers, magazines, books, direct mail, and electronic print and images), dramatically increase the pace at which memes propagate. Indeed, a major advantage of memes over genes is the speed with which the former reproduce. This speed accounts for the growing comparative strength of culture over biology in the structuring of human relationships and activities. The propagation of memes may prove more successful than the propagation of genes for other reasons as well. Korgan 2016.