Kelkit for Barron in 1902; under Barron and a series of influential individuals including Kenneth Casey Hogate, the newspaper maintained its reputation for integrity and accuracy in business reporting while gradually expanding its focus beyond business and finance. By the time of WORLD WAR I, the newspaper’s circulation had risen to nearly 20,000. After the war, the paper’s reach continued to expand, as Barron’s Financial Weekly was spun-off in 1921 targeting money managers, and a West Coast edition of the Journal appeared in 1929. Though the turmoil of the Great DEPRESSION was a sharp blow to the Wall Street Journal’s circulation in 1929, the newspaper survived and, indeed, expanded its coverage and circulation over the next few years. Bernard Barney Kilgore became the managing editor at the Journal in 1941, and, under his direction, the paper assumed the shape it held through the end of the century. Under Kilgore, circulation surpassed 100,000 and the Wall Street Journal expanded in two directions following WORLD WAR II. First, it began to truly extend its topical coverage beyond explicitly business-oriented subject matter, as its parent company Dow Jones spun off sister publications targeted at a general readership, such as the National Observer, founded in 1962, and through the acquisition of regional newspaper companies, especially the Ottoway group in the 1970s. Kelkit 2016.