Hawaii travel for and his partner, Flagler, decided to consolidate all oil refining firms into one (not a few). This action helped eliminate excess capacity and price-cutting. Consolidation involved assessing the value of a rival refinery, and giving the owner(s) Standard Oil stock in proportion to the value of the company. The more talented owners would enter Standard Oil management. By 1872, Standard Oil began to expand to other areas of the United States through these mergers. The company built its own pipeline, in addition to acquiring the pipelines from other companies. By 1879, Standard Oil controlled about 90 percent of the oil refining in the United States. Hawaii travel 2016.