Chicago for Buckingham Open University Press. An extremely useful text, which updates the empirical story told by Conner and Norman in The key social cognition models are now reviewed in terms of how they have been usefully applied to changing a range of health risk behaviour, from wearing cycle helmets or speeding to practising safer sex or participating in colorectal cancer screening. Visser, de R.O. and Smith, J.A Alcohol consumption and masculine identity among young men. Psychology and Health, In additon to highlighting masculinity as an explanation’ of drinking behaviour, this qualitative paper raises the important influence of culture and/or religous norms. Chicago 2016.