Greed will always be used as it promises individual happiness, and it will never keep its promise. It is somewhat similar when one tries to spread out the pleasure. The rich feel insecure and they do not really have a future perspective, and this is not going to be sorted out by consuming. In order to feel a positive feeling of buying, one usually needs to spend more. And all these expenses are eventually reflected on the production and maintenance of the brand
Brand names replace tradition and culture.
Strategic marketing creates the brand name to be able to reach the consumer in as many places as possible, and to be able to have him/her feel positive. In today’s world the rich arc surrounded by a world of brands, a world that supposedly everybody achieves in their dreams.
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