Cape Town for Visit the website at www.pearsoned.co.uk/morrison for additional resources to help you with your study, including multiple choice questions, weblinks and flashcards. WEB Learning outcomes By the end of this chapter, you should have an understanding of n the costs and benefits of screening programmes for the early detection of risk of disease or disease itself n the use and theoretical limitations of the stages of change model in determining interventions likely to be most effective following detection of risk behaviour n the process and outcomes of the motivational interview n the impact of information provision on health-related behaviour following screening for disease risk n the nature and use of problem-solving approaches and implementation planning to facilitate behavioural change n how modelling and practice may increase the likelihood of behavioural change n the use of cognitive-behavioural techniques to facilitate risk factor change Reducing risk of disease ? individual approaches Image Getty Images/Natalie Kauffman Promoting individual health How we live our lives has important implications for how long we live, and the degree of physical wellbeing we enjoy while alive see Chapters and Awareness of these issues, and also the financial consequences of an increasingly elderly population, has led governments across the world to invest significant resources in programmes designed to prevent illness and promote higher levels of fitness and health among the population as a whole. In the s and s, when health promotion became a serious issue for governments and health care, most programmes targeted behaviours known to increase our risk for disease. Fortuitously, perhaps, one of the most widely prevalent diseases, CHD, is also the one most strongly linked to lifestyle factors such as smoking or a sedentary lifestyle. Cape Town 2016.