And this world constantly shapes our society. It is at this point where we can fool ourselves and think we are dealing with the reality.
In a prosperous society, one identifies himself/herself with brand names. Gradually they replace tradition and culture. If wc try to analyze this process we will have to spend more time on this issue. It is obvious that the rich have driven away from the traditional and culcuraT heritage of the past.
A fine brand is like an image maker tool that increases thc sales. Brand names stand for a certain quality. Experts on brand name strategies claim that a brand name philosophy is a philosophy of life. They emphasize a demand that is also partially targeted by classical advertising.
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