Akhisar for g. There is nothing I could do to make sure I got help for a breast cancer symptom’ agree?disagree sevenpoint scale explained a small but significant amount of variance in intention . per cent. Subjective norms were not predictive of intention to seek help for such symptoms. It is important to note that the authors also examined participants’ perceptions of cancer illness representations; see Chapter and entered these variables into the regression analysis before the TPB variables. Illness representations explained per cent of the variance in intention, and the TPB variables added a further per cent thereafter. This highlights the importance of considering individuals’ perceptions of the illness that the behaviour in question is related to. Akhisar 2016.