A City Guide To Hongjiang for Atkinson n Alcohol dependence Alcohol problems and how those with such problems are viewed by society have changed over time, from being seen as the immoral behaviour of weak individuals unable to exert personal control over their consumption during predisposition factors that increase the likelihood of a person engaging in a particular behaviour, such as genetic influences on alcohol consumption. Plate The social context is a powerful influence on our eating and drinking behaviour. ALCOHOL CONSUMPTION the seventeenth?eighteenth centuries, to being the behaviour of passive victims of an evil and powerful substance in the nineteenth century. The earlier moral’ view considered individuals as responsible for their behaviour and therefore the ethos of treatment was punishment. The latter view considered the individual to have less control over their behaviour, and as such the prohibition of alcohol sales as seen in the USA was considered an appropriate societal response, and treatment was offered to those victims’ who succumbed’. The medical treatment of individuals with alcohol problems reflects the beginnings of a disease concept of addiction where the drug was seen as being the problem. However, by the early twentieth century, it was clear that prohibition had failed and the model of alcoholism developed into one that placed responsibility back onto the individual. A City Guide To Hongjiang 2016.