A City Guide To Chaihe for pearsoned.co.uk/morrison for additional resources to help you with your study, including multiple choice questions, weblinks and flashcards. WEB Learning outcomes By the end of this chapter, you should understand and be able to describe n how social and cognitive factors influence uptake of health or risk behaviour n the components of several key psychosocial models of health behaviour n how continuum’ or static’ models differ from stage’ models in terms of how they consider behaviour change processes n the research evidence that supports the social and cognitive factors found to be predictive of health behaviour and health behaviour change Predicting health behaviour Influences on health behaviour One way of considering the factors predictive of health behaviour is to view some influences as distal’, such as socio-economic status, age, ethnicity, gender and personality, and others as proximal’ in their influence, such as specific beliefs and attitudes towards health-compromising and healthenhancing behaviour. This division is somewhat arbitrary but is intended to reflect the fact that some influences operate on behaviour by means of their effects on other factors, such as a person’s attitudes, beliefs or goals. For example, there is reasonably consistent evidence that people in the lower socio-economic groups drink more, smoke more, exercise less and eat less healthy diets than those in the higher socio-economic groups, in both the UK and elsewhere in the European Union e.g. A City Guide To Chaihe 2016.