A City Guide To Cangzhou for I’m a Muslim guy, you know, and if you are a Muslim you are not allowed to drink. And I’m a guy that, you know I pray, you know. I pray and so I don’t drink. I never, never tried to drink either. Many models of health behaviour have been proposed and tested in terms of their ability to explain and predict the practice, or non-practice, of healthrisk and health-enhancing behaviour, through the examination of individual attitudes and health beliefs. The attitudinal, social and cognitive components of these models are the main focus of this chapter; however, these broader influences of age, gender and ethnicity need to be acknowledged to a greater extent than is often the case. We also need to address the fact that health and risk behaviours are generally performed for a reason, and so we turn to this first. A City Guide To Cangzhou 2016.