A City Guide To Anyang for Behaviour change Early theories as to why we changed our behaviour were based on the simplistic assumption that information ? attitude change ? behaviour change These were found to be naive. Simply providing information, for example about the benefits of stopping smoking or the value of a low-cholesterol diet, may or may not change a person’s attitudes towards this behaviour, and even if attitudes do become more negative, it is not inevitable that this will influence behaviour change e.g. Eagly and Chaiken Although many past, and sometimes current, health education campaigns still draw upon this simplistic premise, several psychological models have been proposed as explanations for health behaviour and behaviour change. These models focus primarily on the social cognitions of individuals and are described in the following sections. Social cognitive models of behaviour change The health belief model One of the first and best-known models is the health belief model HBM Rosenstock Becker Strecher et al The HBM proposes that the likelihood that a person will engage in particular health behaviour depends on demographic factors e.g. A City Guide To Anyang 2016.